In 2008 and 2009, I no longer wanted to drink Coca-Cola Zero!
I was therefore given the opportunity to launch my own drink, a Swiss product made with green tea, presented in a 250 ml can featuring the colours of my “Dance, Passion & Fire” universe.
This project notably echoed the famous Michael Jackson Mystery Drink, launched several years earlier, in 1996, during his HIStory World Tour, in collaboration with his manager, Dieter Wiesner.
I wanted to create something fun as a nod to Michael’s drink, while also replicating the slim shape of its can.
This drink contained no guarana or added caffeine—just chilled green tea. Simple and not too sweet.
Available in 2 designs.
It was sold for €2 at the refreshment stands in every venue where I performed. Audience members could then have their cans signed at the end of the show.
A unique and short-lived adventure that remains a cherished memory from my journey to this day.
It is worth noting that Michael was not the first to launch his own drink. His father, Joe Jackson, had already released his own JOE COLA!
