Artistic Consulting • Cultural Project Development • Project Development

The keys to structuring, developing, and professionalizing an artistic project.

Because talent alone is not enough.

In the performing arts, many artistic projects fail not because of a lack of talent, but because of a lack of method, strategy, and vision.

How do you get noticed?

How do you convince a booker?

How do you build your network?

How do you build a professional image?

How do you build a sustainable career as an artist?

After more than thirty years of experience in the entertainment industry, I created The Show Business Workshop, an intensive one-day coaching program designed to provide the tools, methods, and practical insights essential for anyone looking to develop an artistic project.

This one-day program is built on a practical approach, drawn directly from real-world experience and real-life situations.

Why the show business workshop ? L’Atelier du Show Business ?

I chose this name because it perfectly reflects my vision of what it means to be an artist.

The word Workshop evokes the craftsman—the one who learns, experiments, starts over, and refines their craft day after day. A craftsman never creates a work overnight; it is shaped with patience, discipline, and passion.

The same is true for an artist.

A career is not built on luck, thousands of Instagram views, or likes. It is shaped over time through the people you meet, the experiences you gain, the successes you achieve—and the challenges you overcome.

Every performance, every rehearsal, and every project helps build your identity and your credibility.

By contrast, Show Business often captures the imagination. It brings to mind major stages, established artists, international tours, the media, producers, and well-known personalities—an industry that can seem out of reach when you're just starting out.

I'd like to make one thing clear: show business is not just the world of international stars. Quite simply, show business means the entertainment industry. It also includes emerging and lesser-known artists working with limited resources.

Every performance, every rehearsal, and every project helps shape your identity and build your credibility.

You do not become a recognized artist overnight. You become one by honing your craft with the precision of a true show-business professional, developing your vision, learning the profession, building your network, and moving forward one step at a time.

The Show Business Workshop was born from this conviction.

Show business is not a world reserved for a privileged few. It is a demanding industry that opens its doors to those who build their careers with method, perseverance, and professionalism.

My ambition is to share this experience and help artists, performing companies, founders of new entertainment agencies, and project leaders turn their passion into a genuine professional career.

Who am I?

I am Ben Jack'son, a professional performer with more than three decades of experience. Throughout my career, I have had the opportunity to work with event organizers, businesses, public institutions, and leading figures in the entertainment industry.

Over the course of my career, I have been supported by and featured on:

• MichaelJackson.com, Michael Jackson's official website, and the former fan site MJJSource.com

• Had the opportunity to meet and perform my show for Joe Jackson, Michael Jackson's father and the pioneering manager behind one of the most influential careers in modern show business.

• Meeting and performing for Dieter Wiesner, Michael Jackson's last manager

• Jouer mon spectacle devant beaucoup d’artistes internationaux et nationaux ( BoyZ II Men, Imagination, Kool And The Gang)

• Performed in around thirty countries and appeared on 47 television shows.

• Worked alongside hundreds of managers, producers, and entertainment agency directors.

• Performed my show more than 2,500 times since the beginning of my career—step by step, one reference at a time: View my references

This professional experience is complemented by specialized academic training.

DEGREE: Master's Degree in Management, Economics and Innovation – Artist Career Management – Lumière University Lyon 2

This dual perspective—both artistic and academic—enables me to work in the fields of artistic consulting, cultural engineering, and cultural project development.

Who is this workshop for?

The Show Business Workshop is designed for anyone who wants to build a professional career in the performing arts.

In particular:

• Emerging artists

• Professional artists

• Performing arts companies

• artistic directors

• independent producers

• Entertainment agency owners and directors

• Presenters and promoters

• Event organizers

• Managers of cultural organizations

• Local and regional authorities

• Cultural project leaders

All artistic disciplines are welcome:

Music • Dance • Theatre • Cabaret • Magic • Circus • Children's Entertainment • Street Arts • Musicals • Performance Art…

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A day of knowledge sharing and meaningful exchange

Each workshop is intentionally limited to a maximum of 10 participants.

This format encourages meaningful discussions, case studies, individual questions, and personalized guidance.

This is not a theoretical course.

This is genuine consulting tailored to each artistic discipline, focused on identifying practical ways to accelerate progress and overcome obstacles.

Participants discover the key principles for building a sustainable artistic career, growing their professional activity, and gaining a deeper understanding of the realities of the performing arts industry.

The workshop content is tailored to each participant's profile and project. I carefully review every application in advance and prepare a personalized action plan for each participant before the workshop begins.

As a result, every workshop is unique.

Expected Outcomes

By the end of the workshop, participants leave with a clearer vision of their project and practical tools they can apply immediately.

By the end of the workshop, participants will be able to:

✓ Better structure their artistic career

✓ Strengthen their professional positioning and negotiate effectively with industry professionals and artists.

✓ Enhance their professional image

✓ Develop a clear and coherent growth strategy

✓ Gain a better understanding of market expectations

✓ Identify the common mistakes to avoid

✓ Develop a personalized action plan, with access to my professional network and industry contacts.

✓ Develop their project with greater structure, credibility, and effectiveness.

Where does the workshop take place?

Les ateliers sont organisés :

🇫🇷 France

🇨🇭 Switzerland

🇩🇪 Germany

🇬🇧 United-Kingdom

🇮🇹 Italy

Workshops can also be delivered directly at the premises of a cultural organization, local or regional authority, performing arts company, or business.

Workshops are delivered in French or English for international sessions and run as full-day programmes, from 9:00 a.m. to 5:00 p.m..

A conviction

Every artist has a talent.

But building a career requires far more than talent.

It requires strategy, vision, skills, and a thorough understanding of how the entertainment industry works.

Contact

Would you like to organize a workshop within your organization, local authority, or institution?

Get in touch to discuss your project and design a workshop tailored to your needs.

This service consists of professional consulting and coaching. It does not constitute vocational or professional training.

Download the brochure